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How Google's AI Overviews Change SEO Strategy for SaaS Marketers

How Google's AI Overviews Change SEO Strategy for SaaS Marketers

How should SEO experts and content marketers change their SEO strategy with the new AI Overviews (also called Search Generative Experience) that Google added recently? This article shares how this news has changed our SaaS search strategy.

Predictions for Creative Teams in 2023

Predictions for Creative Teams in 2023

What trends should modern creative teams know about going into 2023? Here's my prediction on how video content creation will evolve this year.

How to Build Culture at an Early-Stage Startup

How to Build Culture at an Early-Stage Startup

How do founders shape culture at an early stage startup? In this post, I describe my learnings from nurturing company culture over the last four years as a founder.

Working with Lawyers: 9 Learnings for Startup Founders

Working with Lawyers: 9 Learnings for Startup Founders

When starting a company, founders often run into the question "Should I consult a lawyer for this?" In this article, I share my experience from working with lawyers, from incorporation to product counsel to fighting a law suit, from five years as an entrepreneur.

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup

In our three years of trying to recruit top engineering talent, we've made 36 job offers to engineering candidates, and 16 of them turned us down. Here's what I've learned about convincing engineers to join your startup.

Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content

Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content

In the first quarter of 2021, we ran 7 experiments on content maintenance to measure the ROI of refreshing old SEO content. Here's everything we learned.

VIRAL: How We Used Watermarks to Grow our Startup

VIRAL: How We Used Watermarks to Grow our Startup

We put a watermark on every video made with our website. Here's the story of the Kapwing watermark and how this growth strategy helped our brand and user base go viral.

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