Learn how Dan Lievens and the Share One team built a system for creating affordable video testimonials using Kapwing.

In today’s digital forward world, video testimonials are an invaluable tool for businesses to build trust and credibility. However, producing high-quality video testimonials can be a complex and expensive endeavor. 

Dan Lievens, founder of Share.One, recognized this challenge and set out to create a solution to make video testimonials accessible to all businesses. Share.One specializes in producing affordable video testimonials, leveraging technology and streamlined workflows to deliver exceptional results. Their success heavily relies on the cloud-based video editing platform, Kapwing.

The Challenge of Traditional Video Editing Workflows

Before adopting Kapwing, Share.One’s video production process relied on a cumbersome combination of varying and expensive tools: Riverside for recording, Final Cut Pro and Adobe Premiere Pro for editing, Frame.io for feedback, and Google Drive for storage and delivery. This setup created bottlenecks and delays due to constant file transfers between platforms. These issues were compounded by Share.One’s geographically dispersed team with members in the United States, the Philippines, and Colombia.

Additionally, while powerful, software like Final Cut Pro and Adobe Premiere Pro presented further challenges because they required specialized hardware, were expensive, and lacked flexibility for seamless team collaboration. Large video files consumed valuable time during download, editing, and upload, which hindered the team’s ability to scale efficiently. Now, “at any given point any one of us can jump in and fix some minor mistakes with subtitles and whatnot. Prior to Kapwing, we had to wait twenty-four hours for any [and all] changes.”

Kapwing: A Cloud-Based Solution for Efficient Video Testimonial Production

Recognizing the need for a more streamlined approach, Lievens and his team discovered Kapwing. This allowed team members to work on video projects simultaneously, regardless of their location because "having a cloud-based portal where you store all of your videos allows any of your team members to go in and very quickly make changes and respond much quicker to your client base," Lievens explained.

“Files aren’t lost. They’re not stuck in download, so it’s been absolutely phenomenal for our delivery folks to all have access to the portal to very quickly respond to our client's needs. That’s been a game changer for us.”

Kapwing’s multifaceted setup further simplifies the video production process. Features like AI-powered subtitling, Smart Cut for removing pauses, and a variety of export formats eliminate the need for multiple specialized programs, saving time and reducing complexity.

Streamlining Workflows and Scaling Operations

By transitioning to Kapwing, Share.One significantly improved its production efficiency – "it used to take us four, maybe five business days to be able to fully turn something around because of the time differences and the file importing and exporting, and all that, that time frame has drastically decreased [to as little as one day]." Lievens shared.

Share.One’s team now responds to client requests more quickly, enhancing customer satisfaction. This increased efficiency and the cost-effectiveness of Kapwing empowered Share One to scale its operations, handling hundreds of videos weekly and serving a growing client base of over 200 businesses, with plans to expand to 1,000 clients.

Share.One’s Vision: Making Video Testimonials Accessible

Share.One envisions a world where businesses can easily and affordably share authentic human stories through video testimonials. He believes in the power of video to cut through the digital noise and foster genuine connections.

Lievens's premise for Share.One is "what would a world look like if every human being had an opportunity to share one of their experiences that helped transform their lives?” 

By leveraging Kapwing, Share.One has made this vision a reality. They provide a streamlined and affordable solution, allowing businesses to harness the power of video testimonials and connect with audiences on a deeper level.

If you are interested in a free trial, Share.One offers you your first video testimonial for free – no credit cards required because “that's [their] way of wanting to show everyone the power of video testimonials.

"Kapwing allows us to scale Share.One at an exponential rate while increasing efficiencies and still maintaining customer happiness and delivery expectations."

Ready to see if Kapwing is the right tool for your business? Click here to try Kapwing out for free.