If you've heard waves of screeching, screaming, and laughter coming out of the house next door, your neighbors are probably participating in the 'Pitch Perfect Challenge'.

Like many viral social media trends, however, there's always scope to turn challenges, filters, and dance routines into smart marketing material. The Pitch Perfect filter, also known as the 'do, re, mi,' game, has over 2,000 TikTok hashtags under #pitchchallenge with a host of videos easily eclipsing the 1 million views mark.

Not to mention, celebrities like Joe Jonas, Liam Payne, and influencer James Charles have all jumped on the trend. It's time to cash in with a unique, original video for your content team before it's too late.

What is the 'Pitch Perfect' trend?

The ‘Perfect Pitch Challenge' started to go viral on TikTok towards the end of September 2024. The trend involves controlling a fluffy ball with the sound of your voice. The aim of the game is to make the ball rise through holes in a wall by controlling the pitch of your voice. The user must hit musical notes marked 'do,' 're,' 'mi,' 'fa,' 'so,' 'la,' 'ti,' and 'do'.

How to find the 'do, re, mi' filter and play Pitch Perfect Challenge on TikTok

Follow these four steps to take part in the challenge:

1. Open TikTok
2. Search for the profile ‘gamingfilterpro' in the search bar
3. Select the profile and tap the ‘Effects’ icon (represented by a star wand)
4. Scroll down and click on ‘Perfect Pitch Challenge 2'
5. Tap ‘Use this effect’ to start playing

The creator has some other fun filters to try out, we recommend 'Flower Language' and 'Scream Chicken'.

For small business owners, marketers, advertisers, and influencers who are looking to take the challenge beyond entertainment purposes, the trend is easily adapted to form clever content marketing campaigns.

Check out some of our concepts and advice to see how you could sell a product, promote your brand, or simply jump on a trend and stay relevant.

Add text, relate to your niche, and turn the challenge into a comical meme

'POV' videos are hugely popular on TikTok, especially when used for comedic effect. Take your brand and think of the polar opposite – or perhaps use a competitor – and use the stark contract in pitch to highlight differences in quality, price, or general work culture.

The sharp tones of voices crescendoing from one pitch to another may remind you of the 'Turn Around' sound meme that countless companies used on TikTok to promote their brand.

Be the first to do the same with the Pitch Perfect Challenge!

Flip the camera and show off your product

You'll notice that almost all 'do, re, mi' videos on TikTok show the user's face while they record. But it's easy to flip your camera and showcase a product while still completing the challenge.

If you've got a product to promote (may require a decent singing voice) or you want to humorously showcase something that went wrong, the Pitch Perfect trend offers the perfect opportunity to capitalize on a relevant pop culture movement.

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Create a team 'Perfect Pitch' competition

Promote your brand across TikTok by having a competition with staff. Compile a selection of videos from various team members and gather the content on one device. Head to Kapwing.com and you can upload the videos and then edit them with an easy-to-use video editor.

Quickly trim and resize the clips so you have different team members signing a different note (there are 8 different notes to hit). The final product will make a hilarious compilation varying in faces, voices, and abilities. And you can do this for free!

Collaborate for the ultimate Pitch Perfect video

School teacher Lucy Hoy racked up over 10 million views by taking on the challenge with her entire group of seventh-grade students.

Your results may differ depending on your singing ability, but nothing is stopping you from recording a video with a work department, as part of an influencer collab, or getting the entire team involved.

Duet or stitch with one of many celebrities on TikTok

Joe Jonas, Simi Fehoko, Liam Payne, Jared Mccain, James Charles, Tamar Braxton, Coco Jones, and Chris Olsen. These are just some of the celebrities that have already tried the 'Pitch Perfect Challenge' on TikTok, and the list is sure to grow over the next few days.

With the ability to stitch or duet, pick the celebrity that fits your brand best and create a 'collab' video for free.

Use the TikTok filter while doubling down on your audience niche

Identifying the right subject for this trend could be the catalyst in what makes a video go viral. Dogs clearly make eye-catching video content...

However, cute pups aren't the right fit for every brand and it may take a little thinking outside of the box for the perfect video. All you really need is the right prop.

Promoting toothpaste? Try the 'do, re, mi' game while brushing your teeth.

Selling candy? Attempt to sing with a mouthful of sweets.

Children, grandparents, and a huge variety of video subjects could be used to fit your brand. Whatever your TikTok channel or goal, the Pitch Perfect challenge is an easy trend that content creators can leverage.

Thanks for reading! Subscribe to the Kapwing Resources library for more articles about how to navigate the changing landscape of social media using free online tools. Also, find out why October 1st needs to be in your social media content calendar for 2025.