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Content Marketing

This section includes resources for people who want to use visual content (images, GIFs, and media) to market a business or organization. Learn about content marketing best practices, get inspiration, and discover new tools and tips for getting marketing work done faster. Hundreds of thousands of content marketers use Kapwing to craft a story collaboratively with peers.

Will AI Take Over Content Writing Jobs?

Will AI Take Over Content Writing Jobs?

AI is making waves in the content writing community and not necessarily in a good way. In this article, I'll share some of what we predict will be coming for content writing and how to stand out in the flood of AI-generated writing.

How to Shoot and Edit Great B-Roll Footage

How to Shoot and Edit Great B-Roll Footage

You don't need to spend a fortune on a film degree or editing software to get good b-roll. In this article, I'll share some of our best tips for shooting and editing better b-roll footage for creators at any experience level.

How to Add Photos and Videos to the New Gmail Templates

How to Add Photos and Videos to the New Gmail Templates

Gmail's new email marketing tools are great for small businesses and creators. In this article, I'll show you how to add photos and videos to your email marketing using Gmail's new professional templates.

How to Send Branded Emails with Gmail's Professional Templates

How to Send Branded Emails with Gmail's Professional Templates

Gmail has added new templates and multi-send for branded emails. In this article, I'll show you how to use these email marketing tools for your small business or brand.

how to use memes in your content marketing strategy

Meme Marketing 101: 6 Best Practices for Using Memes in Your Content Marketing Strategy

Curious about how you can tap into the engagement and reach of memes with your marketing strategy? In this article, we share six best practices to follow to get meme marketing right.

How to Do the "Yep, That’s Me" Movie Cliché

How to Do the "Yep, That’s Me" Movie Cliché

Have you seen the "Yep, that's me! You're probably wondering..." trend on TikTok and Reels? This article will show you how to participate in the movie cliché for TikTok trends, Reddit, and more.

How to Make a Teaser Video to Promote your Webinar

How to Make a Teaser Video to Promote your Webinar

Use this free template to make a webinar teaser video you can share to attract more attendees to your online event.