As Mariah Carey defrosts from her giant ice block and Michael Bublé crawls out of his cave, social media users across are preparing themselves for an onslaught of 'Wrapped' content.

In 2022, over 156 million users engaged with their Spotify Wrapped statistics while 60 million people shared their graphics on social media in the previous year.

Combined with Reddit Wrapped, Depop Wrapped, and Monzo Wrapped it's safe to say the 61 days from November to December are going to be full of colorful Recap updates.

Here's your essential guide to navigating 'Wrapped season' to help create a content strategy full of unique social media content.

• When Does Spotify Wrapped Come Out?
• How to Access Your 2024 Spotify Wrapped
• When Does Spotify Wrapped Stop Tracking?
• Which Other Companies Release Wrapped Content?
• Are There Official TikTok and Instagram Wrapped Services?
• Is There a Netflix Wrapped 2024?
• Original Template Ideas For Content Creators

When Does Spotify Wrapped Come Out?

Spotify hasn’t officially announced the release date for Wrapped 2024, but it typically launches in the last two days of November.

In both 2022 and 2023, Spotify Wrapped dropped on November 30th, so you can anticipate a similar date this year.

How to Access Your 2024 Spotify Wrapped

Although Spotify Wrapped 2024 is yet to be released, accessing the feature should remain the same as prior years.

1. Open the Spotify App: Make sure your app is updated to the latest version.
2. Look for the Wrapped banner: On the home screen, you should see a colorful banner or prompt for Spotify Wrapped on release day (check from November 28th!).
3. Explore Your Wrapped Story: Tap the banner to start exploring. Spotify will present your year in music through a series of slides, featuring top songs, artists, genres, and listening stats.

When Does Spotify Wrapped Stop Tracking?

Spotify confirmed on X (Twitter) that it will continue to track music beyond October 31st.

While there were previous rumors that tracking stopped after October to allow time for data preparation, Spotify has since debunked those rumors.

Which Other Companies Release Wrapped Content?

Every year, more companies join the trend Spotify popularized in 2020, offering their own year-in-review summaries.

While new names are expected to join this time around, here’s a list of brands currently known for their annual recaps, along with predicted release dates based on 2022 and 2023 release periods.

• Apple Music Replay –AVAILABLE NOW

Unlike other year-end summaries, Apple Music Replay is available year-round and updates weekly, reflecting your most-played songs as the year progresses. This continuous update allows you to monitor your listening trends in real time. For a comprehensive overview of your musical journey, revisit your Replay playlist towards the end of December.

On the Apple Music App:

1. Open the app and navigate to the Listen Now tab
2. Scroll down to find Replay: Your Top Songs by Year
3. Select the current year to view your top songs

On Desktop:

1. Visit the Apple Music Replay website
2. Sign in with your Apple ID to access your personalized Replay playlist

• YouTube Music Recap — November 30, 2024
• Year in Monzo – December 4, 2024
• Reddit Recap – December 7, 2024
• Discord Recap – December 12, 2024
• The Playstation Wrap-up – December 13, 2024
• Xbox Year in Review – December 13, 2024
• Nintendo Switch Year in Review– December 13, 2024
• Strava Year in Sport – December 13, 2024
• KFC Wrapped – December 14, 2024 (UK only, could extend to USA this year)
• Depop Wrapped – December 19, 2024

Are There Official TikTok and Instagram Wrapped Services?

No, there are no official 'Wrapped' or 'Recap/Replay' services from TikTok or Instagram akin to Spotify offers.

However, using third-party apps to help showcase your best-performing content is a great way to capitalize on the trend as an influencer or content creator.

Both platforms often see an increase in user-generated content during the end of the year, where creators share their most liked posts, favorite videos, or top moments from the past year.

We recommend using these TikTok Wrapped and Instagram Wrapped services for free.

Is There a Netflix Wrapped 2024?

Although Netflix doesn’t offer an official 'Wrapped' feature, Kapwing has developed an unofficial Netflix Wrapped 2024 tool for you to use.

Our interactive allows you to create a personalized year-in-review in just a few clicks The feature generates slides showcasing fun stats like your total minutes watched, your biggest binge day, and other personalized viewing habits.

Netflix Wrapped 2024 is the perfect opportunity for businesses like salons and barbers to show customers what has been streamed the most during working hours. Share now and add a fun, relatable touch to your business's social media content and spark conversations with clients.

Original Template Ideas For Content Creators

Create Unique Recap Templates for Your Company Using Kapwing

Kapwing will soon release a blank template with the Spotify Wrapped 2024 design, perfect for customizing your own year-in-review

Use the blank template to insert your own statistics and data relevant to your industry, then share it with your followers for a unique, on-brand, and trending social media post.

You could highlight your year with business sales reports, best-performing social media content, customer support metrics, and a lot more. Each customized wrap-up can be shared publicly with customers or kept private for your team as a creative way to celebrate achievements.

Audience Engagement Stats

• Top-performing posts (likes, comments, shares)
• Number of new followers gained over the year
• Most active time of day for audience engagement
• Top locations or demographics of followers
• Newsletter or email open rates and growth of subscribers

Product or Service Highlights

• Best-selling products or services
• Number of new products launched or projects completed
• Customer ratings or reviews (e.g., average star rating)
• Top customer requests or feedback trends

Company Milestones

• Total team growth (e.g., new hires)
• Notable achievements or awards received
• Charity or community contributions (e.g., volunteer hours, donations)
• Revenue or sales growth over the year

Customer Highlights

• Number of clients or customers served
• Stories or testimonials from top customers
• Loyalty statistics (e.g., percentage of repeat customers)

Team & Culture

• Fun team statistics (e.g., most-used Slack emoji, coffee consumed)
• Total hours spent in training or professional development
• Team-building activities or retreats attended
• Celebrations or events hosted for the team

Sustainability or Social Impact

• Environmental impact, like resources saved or sustainable initiatives
• Charitable donations made by the company or supported causes
• Initiatives taken toward reducing the carbon footprint
• Volunteer hours or employee contributions to social causes

Customer Support Metrics

• Average response time for customer support inquiries
• Number of tickets resolved
• Most common customer questions or issues
• Positive support interactions or customer success stories

Website or App Data

• Total number of visitors or app downloads
• Top pages or features accessed
• Average time spent on the site or app
• Top actions taken by users (e.g., sign-ups, purchases)

Personal Highlights

• Speaking engagements, podcasts, or collaborations
• Number of new connections or followers gained
• Books read, conferences attended, or courses completed
• Personal accomplishments or goals achieved over the year

Sales or Financial Growth

• Total sales volume or number of transactions
• Revenue growth or profit increase year-over-year
• Regions or markets with the highest sales
• Best sales month or quarter

If you want to get the ball rolling with some mockup templates you can use Kapwing's 2023 Wrapped template or by searching 'Spotify' on our template homepage.

Fool the Public With Viral Memes

Okay, so creating a viral meme is more difficult than it sounds.

However, each year Spotify users go viral for their quirky music tastes, often announcing that they were in the top 1% of a genre nobody else had heard of.

Make up a genre, band, or drop a cryptic hint related to your company with a blank Spotify template.

Turn Press Kits into Wrapped and Recap Templates

For PR professionals, using Recap templates is a smart approach to capitalize on your data as the year comes to a close. These templates simplify the process of presenting engaging and impactful year-end summaries while tied to an important cultural with SEO significane.

Simply gather the essential data for your press release then use a template to highlight key metrics in a visually engaging way. Focus on short, punchy data snapshots centered around impressive numbers.

Example Highlights:

• Most Played: Our most talked-about feature? Product X, with over 2 million mentions on Instagram!
• Biggest Hits: Over 100,000 downloads this year.
• Top 5 Locations: Our strongest markets were New York, London, Tokyo, Berlin, and Sydney.
• Our Users: Our most loyal users? The 18-24 age group, spending over 5,000 hours with our app!

Keep the design bold, bright, and eye-catching. Let your numbers shine and capture attention effortlessly.

Pitch Media Stories On Spotify Findings

Journalists, bloggers, and media companies can seize the opportunity of 'Wrapped' season to drive traffic and engagement.

With over 2.7 million monthly searches for Spotify Wrapped last year, the spike in interest lasts 2-4 days, even surpassing search volume for 'Instagram' during its peak day.

However, standing out amidst the intense coverage is challenging. For freelance writers or small teams, one approach is to monitor social media for unique stats or trends worth pitching.

Rather than crafting generic guides on how to view Spotify Wrapped, think creatively. Look for compelling data stories, such as the listener with the highest hours spent on a particular artist, or unexpected patterns in listening habits.

Additionally, consider using Spotify’s rich data to create interactive content, like quizzes or trivia. Examples might include:

• Quiz Questions: "Which artist was the most-streamed in 2024?" or "Which of these four genres is made up: Makossa, Forró, Drone Psych, or Wrock?"
• Engaging Features: Create games or polls around surprising listening facts or fun comparisons.

By offering fresh, data-driven insights or engaging interactive content, you can capture readers' attention during this high-traffic season.