Regina George (Rachel McAdams) from the movie "Mean Girls" is the queen bee, so whatever she says goes! In this scene she is wearing a Santa Claus hat while at the school play. The original line in the film is "Stop trying to make fetch happen, it's not going to happen!" Well of course everyone wanted to put their own spin on it, so now this meme is used whenever you want something to just go away. Whether it's something you simply don't like, or a new trend trying to become popular, edit the top line to say how you feel about it with this meme maker.