Capture your audience’s attention, wherever they are
No matter how hard you try, you’re bound to see the words “Sponsored” and “Promoted” at the top of any post on any of your social media newsfeeds. Yes, we see those words. But what makes a person pause from scrolling, and stop?
Make your audience stop in their tracks as they find your own video ad on Facebook, YouTube, TikTok, or Pinterest. With the right ad design, humor, or a perfect pinpoint on your target audience’s pain points, Kapwing’s video ad maker makes video ad creation easier than ever. Start gaining more customers, increasing your click-through rate, and building rapport with anyone who sees your video ads on social media.
How to Make an Ad Video
- Start a new project
Upload a video or start with a blank canvas to make your video ad.
- Edit and resize your video ad
Resize your video ad to fit the recommended size of the platform you want to advertise on. Design your video ad with branded text, transitions, subtitles, and more all in one place.
- Export and upload
Export your new video ad and upload to any platform you want to advertise on. Watch as new visitors come to you!
The Social Media Video Creator App for Anyone
Creating content for social media can be frustrating with all the different sizes, dimensions, and restrictions for each platform. With Kapwing’s video ad maker, you have all the tools you need to get videos ready for social media for free.
Stand out from all the static social media posts people always glaze their eyes over. Today, the biggest issue for social media marketers and advertisers is snapping their audience out of scrolling paralysis. When you transform any video into several social media clips as short form video ads, you’re bound to make a lasting impression.
Frequently Asked Questions
How long should a video ad be?
The recommended duration of a video ad should be 15 seconds or less. It’s best to deliver the value your target audience will gain upfront so they’ll be compelled to keep watching, or even better, follow you and keep up with your business. Any video ad longer than 15 seconds usually gets skipped.
Do shorter videos get more views?
Yes! Keep in mind, the human brain’s attention span has decreased since online social media platforms like TikTok, Instagram, and YouTube started focusing on optimizing their platforms specifically for short-form content. Over the past couple of years, short-form videos have proven to perform better in terms of engagement and retention rate.
Are video ads more effective?
Sometimes! Video ads can be more effective than static ads when a person is stuck scrolling through post after post and your video ad breaks the never-ending cycle of scrolling, liking, and maybe commenting. On the other hand, static ads give more autonomy for the viewer to come up with their own judgment on whether or not they benefit from what you’re advertising in seconds.
What's different about Kapwing?
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.