Capture your audience’s attention, wherever they are
No matter how hard you try, you’re bound to see the words “Sponsored” and “Promoted” at the top of any post on any of your social media newsfeeds. Yes, we see those words. But what makes a person pause from scrolling, and stop?
Make your audience stop in their tracks as they find your own video ad on Facebook, YouTube, TikTok, or Pinterest. With the right ad design, humor, or a perfect pinpoint on your target audience’s pain points, Kapwing’s video ad maker makes video ad creation easier than ever. Start gaining more customers, increasing your click-through rate, and building rapport with anyone who sees your video ads on social media.
How to Make an Ad Video
- Start a new projectUpload a video or start with a blank canvas to make your video ad.
- Edit and resize your video adResize your video ad to fit the recommended size of the platform you want to advertise on. Design your video ad with branded text, transitions, subtitles, and more all in one place.
- Export and uploadExport your new video ad and upload to any platform you want to advertise on. Watch as new visitors come to you!
The Social Media Video Creator App for Anyone
Creating content for social media can be frustrating with all the different sizes, dimensions, and restrictions for each platform. With Kapwing’s video ad maker, you have all the tools you need to get videos ready for social media for free.
Stand out from all the static social media posts people always glaze their eyes over. Today, the biggest issue for social media marketers and advertisers is snapping their audience out of scrolling paralysis. When you transform any video into several social media clips as short form video ads, you’re bound to make a lasting impression.
Discover even more features on Kapwing
Add Subtitles
Generate and customizable captions that automatically sync to your video. Use our AI-powered tool to create a transcript of your video, and then customize your auto-synced subtitles to make them perfect for your content creation needs. Resize, swap out fonts, or add in professional animations and transitions - all your edits will instantly be applied to the entire video.
Smart Cut
Smart Cut automates your video editing process by detecting and removing silences from your video in a matter of seconds. You'll be saving hours of editing time and completing your rough cut faster than ever for talking head videos, recorded presentations, tutorials, vlogs, and more. Editing has never been so seamless.
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Resizer
Repurpose videos faster and make them look more professional with our Resize Canvas feature! In just a few clicks, you can take a single video and adjust it to be the right size for every other platform, whether it's for TikTok, YouTube, Instagram, Twitter, Linkedin, or somewhere else.
Background Remover
With Kapwing's smart background removal tool, you can isolate people from the background of a video for free, without a green screen. All it takes is a few clicks. Upload your content, select the Remove Background tool, and use the preview to choose the threshold that best works for you.
Clean Audio
Enhance your project’s audio in seconds with Kapwing. In one click, Clean Audio automatically removes background noise, corrects loudness, and helps reduce popping sounds in your audio and videos. To use it, simply upload a video or audio file, then select Clean Audio on the right side.
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Collaborative editing
Work with your team directly in Kapwing. Create and edit content, then send it to share and collaborate with your teammates. Make team workspaces, comment in the editor, and work on videos together in real time or asynchronously.
Trimmer
Edit the length of your video clip by dragging the timeline handles or by using the Split tool. It’s never been easier to cut out silences, rearrange clips, or adjust the length of your audio to fit your video.
Waveforms
Kapwing's customizable waveforms let you bring your audio or podcast content to life. Our Waveform tool creates an automatically-generated, animated graph showing the frequency and amplitude of your audio over time. Choose between a classic waveform style and a stacked “bars” style to bring your own touch to your project.
Unlimited Overlays
Make your content pop with image overlays, emojis, progress bars, and audio waveforms. Then simply resize and position them to customize your project. With unlimited overlays, the possibilities are endless.
Stock Assets
Browse hundreds of royalty-free images, GIFs, videos, sound effects, and music clips directly in our editor. Curate assets that will bring your project to life, then edit them the way you want to all in one place.
Templates
Get inspired by hundreds of trendy video templates made to unleash your creativity. Select the template that best suits your project, and then make it your own with custom videos, images, or text. Making professionally designed videos or memes has never been faster.
Frequently Asked Questions
How long should a video ad be?
The recommended duration of a video ad should be 15 seconds or less. It’s best to deliver the value your target audience will gain upfront so they’ll be compelled to keep watching, or even better, follow you and keep up with your business. Any video ad longer than 15 seconds usually gets skipped.
Do shorter videos get more views?
Yes! Keep in mind, the human brain’s attention span has decreased since online social media platforms like TikTok, Instagram, and YouTube started focusing on optimizing their platforms specifically for short-form content. Over the past couple of years, short-form videos have proven to perform better in terms of engagement and retention rate.
Are video ads more effective?
Sometimes! Video ads can be more effective than static ads when a person is stuck scrolling through post after post and your video ad breaks the never-ending cycle of scrolling, liking, and maybe commenting. On the other hand, static ads give more autonomy for the viewer to come up with their own judgment on whether or not they benefit from what you’re advertising in seconds.
What's different about Kapwing?
Easy
Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Free
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Accessible
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Online
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Powerful
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
Trusted by millions of creators all over the world
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, there is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at AuthentIQMarketing.com
It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
By the far the most user friendly software to use.
As a housewife at home looking to start a YouTube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
Youtuber
Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
Love this site.
As an English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
Education
Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
Consultant
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
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Ready? Let's do this.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.