Social Media Video Maker
Create videos for every social media channel like YouTube, TikTok, LinkedIn, and Instagram with easy drag-and-drop video editing—online and free.
Create videos 10x faster with the #1 social media video editing tools
Turn 1 video into 5 social media video clips with AI
Editing clips for social media used to be slow and tedious. Now, you can instantly get viral clips from any video. Kapwing's new AI video highlights feature makes it easy: just upload your longer-form video, select the clip length and topics you want, and our cutting-edge tool will find multiple clips from your video.
Repurposing is critical for any social media strategy. Start getting ahead of the competition and repurpose video content for social media platforms.
Boost viewer and follower count with video content on different platforms
Avoid the inner critic in your head—here, you don’t need to know anything about video editing to create videos for social media. Cast a wider net and capture your target audience’s attention with automatic subtitles and engaging voiceover videos. Now you’ve got a professional looking video that will hook viewers in and boost your brand’s online presence.
How to create videos for social media
- Start a new project or upload a video file
Upload your video, image, or GIF into your own media library within Kapwing. Then, drag and drop any media into your timeline to start editing.
- Edit videos or repurpose content
To fit the ideal social media video format, resize your video, embed subtitles, and trim it down to a shorter video.
(TIP): Use Magic Create to automatically turn any video into a social media video with the correct aspect ratio and scroll-stopping subtitles.
- Download and publish to social media
Once you’re satisfied with your project, export your new social media video and download a file to publish it.
Everything you need to create social media videos on one platform
Turn rough drafts into social-ready videos in seconds
Never feel overwhelmed creating videos for social media again. Unlike other social media video editing tools, Kapwing’s social media video maker equips you with an easy-to-use, full creative suite with a built-in library for stock videos, stock images, and social media video templates for TikTok, Instagram, and YouTube. With a social media video editor built just for speed, efficiency, and ease, you’ll never miss another content opportunity again.
Spruce up your videos top-of-the-line video editing tools
Kapwing is an all-in-one video editing suite that includes everything you need to create great social media content. That also means essential features like the ability to:
- Add subtitles to any video in one click. Get accurate, word-by-word subtitles for all of your videos instantly.
- Resize videos in seconds. Our video resizer lets you select from popular dimensions or choose a custom aspect ratio.
- Trim videos with a transcript. Kapwing lets you rough cut any video just by editing the text transcript—it's so easy!
- Apply custom animations, video filters, and video overlays to touch up any video. Try popular effects for social media like progress bars or emojis.
Discover even more features on Kapwing
Add Subtitles
Generate and customizable captions that automatically sync to your video. Use our AI-powered tool to create a transcript of your video, and then customize your auto-synced subtitles to make them perfect for your content creation needs. Resize, swap out fonts, or add in professional animations and transitions - all your edits will instantly be applied to the entire video.
Smart Cut
Smart Cut automates your video editing process by detecting and removing silences from your video in a matter of seconds. You'll be saving hours of editing time and completing your rough cut faster than ever for talking head videos, recorded presentations, tutorials, vlogs, and more. Editing has never been so seamless.
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Resizer
Repurpose videos faster and make them look more professional with our Resize Canvas feature! In just a few clicks, you can take a single video and adjust it to be the right size for every other platform, whether it's for TikTok, YouTube, Instagram, Twitter, Linkedin, or somewhere else.
Background Remover
With Kapwing's smart background removal tool, you can isolate people from the background of a video for free, without a green screen. All it takes is a few clicks. Upload your content, select the Remove Background tool, and use the preview to choose the threshold that best works for you.
Clean Audio
Enhance your project’s audio in seconds with Kapwing. In one click, Clean Audio automatically removes background noise, corrects loudness, and helps reduce popping sounds in your audio and videos. To use it, simply upload a video or audio file, then select Clean Audio on the right side.
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Collaborative editing
Work with your team directly in Kapwing. Create and edit content, then send it to share and collaborate with your teammates. Make team workspaces, comment in the editor, and work on videos together in real time or asynchronously.
Trimmer
Edit the length of your video clip by dragging the timeline handles or by using the Split tool. It’s never been easier to cut out silences, rearrange clips, or adjust the length of your audio to fit your video.
Waveforms
Kapwing's customizable waveforms let you bring your audio or podcast content to life. Our Waveform tool creates an automatically-generated, animated graph showing the frequency and amplitude of your audio over time. Choose between a classic waveform style and a stacked “bars” style to bring your own touch to your project.
Unlimited Overlays
Make your content pop with image overlays, emojis, progress bars, and audio waveforms. Then simply resize and position them to customize your project. With unlimited overlays, the possibilities are endless.
Stock Assets
Browse hundreds of royalty-free images, GIFs, videos, sound effects, and music clips directly in our editor. Curate assets that will bring your project to life, then edit them the way you want to all in one place.
Templates
Get inspired by hundreds of trendy video templates made to unleash your creativity. Select the template that best suits your project, and then make it your own with custom videos, images, or text. Making professionally designed videos or memes has never been faster.
What's different about Kapwing?
Easy
Start creating immediately with thousands of templates and copyright free videos, images, music, and GIFs. Repurpose content from the internet by pasting a link.
Free
Kapwing is completely free to start. Just upload a video and start editing. Supercharge your editing workflow with our powerful online tools.
Accessible
Automatically subtitle and translate videos with our AI-powered Subtitler tool. Caption your videos in seconds, so that no viewers get left behind.
Online
Kapwing is cloud based, which means your videos are wherever you are. Use it on any device and access your content anywhere in the world.
No spam or ads
We don't serve ads: we're committed to building a quality, trustworthy website. And we will never spam you nor sell your information to anyone.
Powerful
Kapwing works hard to help make the content you want, when you want it. Get started on your project today.
Trusted by millions of creators all over the world
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, there is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
It just works!
Kapwing is incredibly intuitive. Many of our marketers were able to get on the platform and use it right away with little to no instruction. No need for downloads or installations - it just works.
Eunice Park
Studio Production Manager at Formlabs
With Kapwing, we're always ready to create.
Kapwing is an essential tool that we use in MOXIE Nashville every day. As a social media agency owner, there's a variety of video needs that my clients have. From adding subtitles to resizing videos for various platforms, Kapwing makes it possible for us to create incredible content that consistently exceeds client expectations. With Kapwing, we're always ready to create - from anywhere!
Vannesia Darby
CEO at MOXIE Nashville
Spend less time learning... and more time crafting stories.
Kapwing helps you spend less time learning complex video editing platforms and more time crafting stories that will connect with your audience and customers. We've used the platform to help create engaging social media clips from our clients' podcasts and we can't wait to see how the platform simplifies this process going forward. If you've learned graphic design with Canva, you can learn video editing with Kapwing.
Grant Taleck
Co-Founder at AuthentIQMarketing.com
It keeps getting better!
Kapwing is probably the most important tool for me and my team. It’s always there to meet our everyday needs in creating scroll-stopping and engaging videos for us and our clients. Kapwing is smart, fast, easy to use and full of features that are exactly what we need to make our workflow faster and more effective. We love it more each day and it keeps getting better.
Panos Papagapiou
Managing Partner at EPATHLON
By the far the most user friendly software to use.
As a housewife at home looking to start a YouTube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
Youtuber
Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
Love this site.
As an English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
Education
Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
Consultant
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
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Ready? Let's do this.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.