YOUTUBE TO INSTAGRAM
Turn YouTube videos into Instagram Reels, Stories, and Posts
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Instantly turn YouTube videos into Instagram content
Double your social media output in minutes
Expand your social strategy with Instagram-ready clips
Use Kapwing’s YouTube to Instagram converter to keep your social media calendar stocked with shareable clips. Our automatic generator eliminates the hassle of manually finding and cutting segments from long YouTube videos, saving you hours.
The tool analyzes transcripts to identify potential viral highlights, delivering 15- to 60-second clips optimized for Instagram Reels, Stories, and Posts. Whether you're a marketing professional or an influencer, doubling your content output in a few minutes is a no-brainer.
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Effortlessly resize videos from YouTube to Instagram
YouTube videos are typically horizontal, while Instagram Reels and Stories should be in a vertical format. Kapwing’s free converter simplifies the process by automatically resizing your YouTube videos in seconds. You can crop to focus on the main subject or add margins to fit the vertical frame perfectly, saving you the time and effort of manually adapting content between platforms
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Grab any YouTube URL for instant editing access
Kapwing’s online platform allows users to take an existing YouTube URL and turn it into an editable video file in two clicks. Simply copy and paste the YouTube link and start breaking it down into Reels, Shorts, or Posts. Use Kapwing's repurpose studio to automate the process or take control with trimming and cutting tools instead.
Keep active speakers centered in-frame
If resizing a YouTube video with multiple speakers is a challenge, then you're using the wrong tools. Kapwing’s Auto Speaker Focus automatically centers the active speaker’s face, ensuring a polished horizontal-to-vertical conversion every time. Best of all, the intuitive one-click tools make it easy for anyone to use — no video editing experience required.
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Think YouTube video, think Instagram post
Millions of creators adapt long videos for Posts, Reels, and Stories
Mini-Vlogs
YouTube vloggers quickly make Instagram Reels and Stories from long-form videos to quickly reach their audience without manual editing
Microlearning Posts
Online course creators convert instructional YouTube videos into bite-sized, visually engaging Instagram Reels and posts, complete with subtitles for improved accessibility
E-commerce Demos
E-commerce brand managers repurpose longer product demos and unboxing videos to push product awareness and drive sales for free
Event Recaps & Previews
Conference and concert organizers make Instagram Reels from YouTube videos to emphasize key moments in event recaps or boost awareness of upcoming dates
Makeup & Skincare Videos
Kapwing's YouTube video to Instagram converter helps beauty influencers convert makeup and skincare content into short clips
Reviews & Testimonials
Social media managers leverage user-generated testimonials and product reviews on their brand's YouTube channel to make Instagram-ready Reels, Stories, and feed posts
How to Share YouTube videos to Instagram
- Upload YouTube video
In the Repurpose Studio, upload your YouTube video or copy and paste a published URL link
- Resize video for Instagram
Once your video has been uploaded, resize your YouTube video for Instagram on the top toolbar, using the 9:16 aspect ratio
- Find clips and export
Select the average duration of clips and describe the topics you want Kapwing to identify, then select "Generate Clips." You can edit the clips once they've been generated or export them straight to your device for uploading on Instagram.
Finish editing Instagram videos 2x faster
Let Kapwing's AI handle all of the tedious edits
Customize your video with styles tailored to Gen-Z
Even if you're only looking to quickly convert YouTube content to TikTok, you should recognize the app's core Gen Z audience and their stylistic preferences. Kapwing's Brand Kit allows you to store logos, fonts, colors, and presets, ensuring an easy switch from one style to another.
Whether you're an influencer, part of a marketing team, or collaborating on a project that combines both, Kapwing’s platform helps you create clips featuring the latest Gen Z design trends, including emojis, stickers, and memes.
Increase engagement with auto-subtitles on every video
Subtitles significantly boost engagement and watch times. If your YouTube video doesn’t already have captions, it’s essential to add them before sharing on Instagram. Kapwing's Repurpose Studio makes it easy to auto-generate subtitles with a variety of styles to choose from. You can even customize your subtitles with fonts, colors, and animations that align with your brand. While YouTube's subtitles are often incorrect, Kapwing's dubbing team prides itself on 99% accuracy.
What's different about Kapwing?
Frequently Asked Questions
Is there a Kapwing watermark on exports?
If you are using Kapwing on a Free account then all exports — including the Repurpose YouTube to Instagram tool — will contain a watermark. Once you upgrade to a Pro account the watermark will be completely removed from your creations.
Is it free to try Kapwing's Repurpose YouTube to Instagram tool?
Yes, Kapwing's Repurpose YouTube to Instagram tool is free for all users. The free plan includes some limitations to other editor features and applies a small watermark to the final video.
How do I format a YouTube video for Instagram?
To format a YouTube video for Instagram, you need to change the aspect ratio from 16:9 to 9:16. Shorter videos perform better on Instagram, so making focused clips between 15 and 60 seconds is ideal. Lastly, make sure to add subtitles to improve watch times.
You can manage all of these tasks in a single workflow with Kapwing. Just paste your YouTube video link, and our Repurpose tool will auto-generate perfectly formatted clips to choose from and edit.
How do I extract and edit parts of a YouTube video for an Instagram post?
Instagram users generally prefer short and snappy content over full-length videos. To extract the best moments from your YouTube video, simply paste the video URL into Kapwing’s Repurpose Studio.
Kapwing goes to work sourcing clips that are 15 seconds to a few minutes in length. Clips are automatically converted to an Instagram-perfect aspect ratio (9:16) with subtitles included. Select your favorite clips and customize them further.
How long can an Instagram video be?
Instagram Story videos can be up to 60 seconds in length, Instagram Reels can be up to 90 seconds, and Instagram feed posts can be up to 60 minutes long.
However, just because you can upload long videos to Instagram, doesn’t mean you should. Shorter videos often perform better, so consider using a tool like Kapwing to automatically generate engaging snippets formatted perfectly for Instagram.
Can you do an Instagram carousel post with video?
Yes, you can create an Instagram carousel post with up to 20 videos or a combination of both videos and images. With carousels, you can even use Instagram to post fairly long-form video content, as users can easily swipe to continue watching.
Does Kapwing have Instagram reel templates?
Yes, Kapwing has a selection of customizable Instagram reel templates —and a reel cover template — for you to use as a launchpad for perfecting your video content.
Whether you’re a travel vlogger, want to create a cooking profile, or are just looking to make a special happy birthday reel, a template is a great starting point to build from with brand imagery, video clips, stickers, GIFs, and much more.
Why should I convert a YouTube video into Instagram content?
There are many reasons to convert a YouTube video into Instagram content, but a few critical ones stand out:
- Reach New Audiences: While there is overlap, YouTube and Instagram do attract different viewers. Repurpose YouTube videos to tap into a new audience on Instagram.
- Maximize Efforts: Creating content for a bunch of platforms eats up a lot of time. Convert YouTube videos into Instagram-friendly formats to spend less energy and make your content go further.
- Cross-Promote: When you're launching new YouTube videos, making Instagram clips of key moments helps you cross-promote and build buzz around new uploads, sending Instagram users to your YouTube channel.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.