Modern creators are on many social media channels. With dozens of thriving video and photo sharing platforms, creators can grow an audience through different social media communities and share their story everywhere. Kapwing makes it easy to repurpose video and image content for many different channels by trimming, resizing, adding text, adding music, and creating subtitles with smart, fast, on-brand tools. The powerful video editor can supercharge your editing workflow and enable a media team to collaborate in a single digital space, giving creators peace of mind and creative control.
Once you’ve put time into making a video for one social media channel, repost that video everywhere. Each platform has its own requirements, specs, and best practices, so take time to optimize the correct size, length, and text format for best results. Let your voice be heard with micro-content shared across social media and experiment with reaching new fans and followers through new channels and techniques.
Paste the Instagram URL to import the video from the IG app.
Clip the video to the part that you want to share on TikTok or combine with other clips. Resize to portrait for the TikTok feed or add a blurred background to avoid cropping. Auto-generate captions, add a filter, and check to make sure everything fits in frame with the TikTok safe zone overlay.
When the video looks good, export and download the video file as an MP4. Then, post the new video on TikTok.
TikTok has been the leading machine in driving brand awareness and all-around more sets of eyes on your content. If you’ve posted an Instagram Reel already, you know the kind of traction you can gain when posting short-form video.
There’s no better time than now to grow your audience using video content posted on TikTok. TikTok has an enormous global reach, allowing people from all over to see your follow-worthy content. If you’re resizing your Instagram post of your football highlights, public pranks, anniversaries, or news update into a TikTok, you’re bound to reach an entirely new audience on TikTok. And who knows, maybe your followers on TikTok are your ideal audience that will stick around for the long-run. Resize your canvas to vertical (9:16 aspect ratio) to share an Instagram video on TikTok. On TikTok, your video is limited to 10 minutes, but people tend to watch shorter form content ranging from 1 minute to 3 minutes. This content repurposing tool is ideal for new TikTok users and content creators of every kind.
Most social media influencers recommend 1080x1920 for TikTok posts. This is a vertical 9:16 aspect ratio that is optimized for TikTok’s vertical feed.
Back in 2017, Instagram copied another social media app - Snapchat - when they launched Instagram Stories. Stories have been a huge success, causing many Snapchat users to switch over to Instagram fully as a means for keeping up with their friends and engaging socially. This success motivated Instagram to copy other popular features and publishing tools from emerging social media platforms. Recently, they copied the dual camera from the rising app BeReal. They have also copied many of TikTok’s features in the Instagram Reels toolkit. Reels has been quite popular so far, but Instagram has gotten flack from Kylie Jenner who accused the Meta app of “trying to be like TikTok” recently in 2022. Mark Zuckerberg has said that the company will still lean in to short-form video regardless, so it sounds like Instagram will keep copying TikTok, hoping to steal some of the great innovations that TikTok’s designers introduced. Reels now has sounds, remixing, duets, effects, and other features that TikTok started with. Instagram was originally a photo sharing app for your friends, but it has become a destination for viral short videos from strangers.
To avoid copyright takedown, it is better to add sound to your video natively in each app using the TikTok or Instagram music library. Because music labels have deals with each social media platform, however, you may find that the sound you want is missing from the TikTok library. In that case, use Kapwing to download the TikTok sound you want as an MP3 or import it directly with your video upload to burn the video and sound together. Then, you can add the music to TikTok as an original sound. Maybe your audio clip will go viral on the for you page!
Both TikTok and Instagram Reels are video platforms for browsing short, vertical videos. The social media apps have many similarities, but there are a few differences. First, TikToks can be anywhere between 3 seconds and 10 minutes long, whereas Reels has 15, 30, 60, and 90 second long options. Instagram Reels is also not available in every country. Instagram Reels are discovered mostly on the app’s Explore page and in the Instagram feed, whereas TikTok has the personalized For You Page for each person. Instagram and Facebook Reels are fully integrated, whereas with TikTok you need to download the video (often with a watermark) to post elsewhere. However, you can use Kapwing to download the TikTok or Instagram video with no watermark for repurposing.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.