Explainer Video Maker
Create high-quality explainer videos online, no editing experience needed.
Bring your brand to life with captivating explainer videos
What good are incredible products and services if your audience doesn’t understand what they do? This is the power of a well-made explainer video. From product demos to presentations to tutorials, Kapwing’s explainer video maker can help showcase the most important parts of your brand. They can also streamline your operations, like onboarding new hires and announcing internal changes.
Leverage full video editing abilities: simple features like trimming, transitions, subtitles, and music, plus AI-driven features to automate away tedious tasks. If you don’t have much original footage, access millions of stock footage clips from within the platform, powered by Pixabay and Pexels. We’re here to help you make great content faster.
How to make an explainer video
- Upload your videos and images
Upload any videos, images, and GIFs you want to include (or search through our media library to find high-quality stock content from Pixabay and Pexels). Drag and drop your content into the timeline or canvas to get them ready for editing.
- Arrange, edit, and add effects
Here’s where the magic happens. Splice and rearrange your content however you like. Add extras like subtitles, transitions, animations, overlays, and music. You can also record your own voiceover or video demonstration directly from the platform.
- Explore and share your masterpiece
Once you’ve edited to your liking, hit the green “Export” button on the top right of your dashboard. Kapwing will process your video, which you can download as an MP4 file and use however you need: embed it into your website or upload to YouTube, Twitter, Facebook, and other channels.
Explainer videos have never been easier
10x faster explainer video creator
Many editing professionals feel bogged down by slow, cumbersome editing tools. Because Kapwing is an online tool, you can say goodbye to sluggish processing times. It’s all done on the cloud, freeing up your device’s memory for other things.
Better collaboration on custom explainer videos
No more bottlenecks between team members working on the same projects, whether in-office or remote. Kapwing allows you to collaborate in real time. Share pages and assets directly with others, getting their input more quickly and reliably.
More explainer videos without more people
Many brands strive to create more content, but struggle with the time and resources needed to grow their editing team. Kapwing solves this challenge, making the editing process faster, simpler, and more efficient.
Explainer video editing for everyone
Kapwing’s interface was designed to be minimally complicated with maximum functionality. From seasoned editors to beginners, everyone who needs to be involved in the project will be able to work effectively.
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Frequently Asked Questions
How do I make an explainer video for free?
There are plenty of free explainer video makers that help you create professional-quality videos for free, with no editing experience—Kapwing is one of those tools. If you’re just starting out, or want to test the features and functionality, sign up for the free version and create your own custom explainer video. If you find that you want extra features, you can always upgrade your account—no strings attached.
What do you need to make an explainer video?
There’s no single right way to make an explainer video, but once you’ve chosen the right video editing tool, there are some basic things you need. First, write a script for your video. If needed, record an audio voiceover to play over your visuals (or simply use text subtitles to explain). Collect all the visuals you'll use to explain the topic of your video: video clips, images, icons, illustrations, etc. Finish it off with final touches, like effects, transitions, and music—and voila.
How long should an explainer video be?
Most explainer videos range between 1 to 2 minutes. But this is just a general rule: the ideal length of your unique explainer video will depend on a few things. Consider the audience you’re speaking to, how complex the topic is, and the platforms and channels where you’ll be sharing the content. Complex topics and B2B audiences may warrant longer explainer videos, while B2C audiences and social media sharing may warrant shorter ones.
How are explainer videos effective?
Explainer videos can benefit your business in many ways. They help to break down and simplify complex information so your audience can get to the core of your message and why it's important to them. This in turn has tons of benefits, like stronger engagement, higher conversion rates, better brand recognition, and more reach.
What's different about Kapwing?
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Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.