Create Video Ads That Convert
Businesses are leveraging the power of short-form videos to create high-converting ads for social media. Video ads allow for dynamic storytelling and capture the attention of viewers better than static images. The animated text, eye-catching visuals, and condensed messaging stop the scroll and spark interest within seconds.
With Kapwing's wide collection of ad templates, creative possibilities are endless. Our free video ad maker has an array of layouts and designs to make any advertisement you need. Explore fashion sale templates, travel ad templates, e-commerce templates, and more to get started. You'll be converting curious prospects into happy customers in no time!
Frequently Asked Questions
What are ad video templates?
Ad video templates are pre-designed video layouts that simplify the process of creating professional ads for platforms like Facebook, Instagram, YouTube, and more. These templates come with placeholders for text, images, logos, and animations, allowing you to easily customize them with your own content. Whether you're promoting products, services, or events, ad video templates help you craft eye-catching and engaging videos quickly, without needing advanced video editing skills. They save you time and effort while ensuring your ads look polished and consistent across all channels.
What does an ad video template include?
An ad video template includes a customizable video layout with placeholders for images, videos, text, and brand elements like logos and colors. Designed for ease of use, these templates often feature dynamic animations, transitions, and calls to action, which can be quickly adapted to suit your messaging. Whether it's a short video ad or a more elaborate promotional video, the template gives you a professional foundation to build on, ensuring your content stands out and engages your audience effectively.
Why should I use an ad video template?
Using an ad video template saves you time and effort while ensuring your videos look professional and cohesive. Instead of starting from scratch, you can quickly customize an existing design with your own content, and the template takes care of the layout, transitions, and animations. This helps you maintain consistency across your marketing efforts and create visually appealing videos without needing extensive video editing skills. It’s an easy and efficient way to produce high-quality ads that capture attention and drive results.
How do you pick which stock photos to use for ad templates?
The best stock photos for ad templates clearly communicate your brand message while striking a chord with your target audience, all while coordinating coherently with the rest of your brand’s style and aesthetics. For example, a family-centered meal-kit brand might use lifestyle and candid stock photos that showcase realistic, smiling families cooking together in a kitchen.
What is the best call to action for a video ad?
The best call to action for a video ad incorporates three essential elements: they are clear, compelling, and easy to act on. Aim to use one call to action per ad, as adding more can reduce your audience’s chances of converting. Also consider your goals: What do you want this particular ad to achieve? What action do you want your audience to take? How do you make their action worthwhile?
How do you make an ad for Instagram?
To make an effective ad for Instagram we recommend following four key steps: 1) define your goal, 2) select your ad’s format, 3) create visual content, and 4) craft your message and call to action. Your visual content and text should work together to succinctly and clearly transmit your unique message. Consider opting for Instagram story ads, as they fill the entire mobile screen, giving a more immersive feel.