How do trending sounds improve templates?
Adding trending sounds to your videos will help your followers connect with your content. A leading marketing data and analytics company found that 73% of TikTok users stop scrolling to look at ads with audio, and 88% of users believe sounds are indispensable to the platform’s experience. If you want your content to stand out, prioritizing audio should be at the heart of your creative approach.
Can I use trending sounds without copyright issues?
No, generally trending sounds are originally from copyrighted music, even audio clips or snippets. Without permission from the copyright holder, their use is considered copyright infringement, even on platforms like TikTok or Instagram. The good news is you can avoid all of this by sticking to sounds that are marked as royalty-free or use music from a platform’s approved library.